Understanding UPB

UPB is a benchmarking solution developed by hoteliers for hoteliers. Our goal is to create transparency so that you can optimize your energy and resource consumption based on data. With years of experience in the hospitality industry, we understand what matters most. We recognize the challenges of daily operations and know that reliable data is the foundation for successful decision-making.

Scientifically Backed
Our approach is grounded in research supported by the German Federal Ministry for Economic Affairs and Climate Action (BMWK) and studies from renowned institutions such as the Cornell School of Hotel Administration. Additionally, we align with well-established programs like NABERS (Australia) and Energy Star (USA).

Descriptive Statistics
There are three common methods of energy benchmarking: Multiple Linear Regression (MLR), Descriptive Statistics Method (DSM), and Stochastic Frontier Analysis (SFA). Studies show that DSM and SFA are particularly robust, with DSM being especially suited for rankings and smaller datasets.
UPB relies on descriptive statistics, providing you with a solid foundation to make and implement sustainable decision

Who is UPB for?

For Hoteliers, By Hoteliers
Whether a small hotel or a growing chain, UPB offers a solution tailored to your needs. Our current focus is on economy to upper midscale hotels due to their similar standards and comparable facilities. However, regardless of size or segment, our goal is to provide every operator with valid data and benchmarks to reduce costs and implement sustainable strategies.

Benchmarking is increasingly Important!

Requirements Due to Climate Protection Measures
As part of the energy transition, Germany has introduced various regulations and laws requiring companies to improve energy efficiency. Given growing ESG requirements, carbon pricing, and the EU taxonomy, it’s clear: a reliable data foundation is essential to create transparency, identify action areas, and meet legal obligations.

EU Taxonomy
The EU taxonomy demands the "15% criterion" to verify compliance with climate protection objectives. When purchasing or owning buildings, it must be proven that this criterion is met. If no energy certificate with efficiency class A is available, it must be demonstrated that the building belongs to the top 15% of the national or regional building stock. This requires a validated energy benchmark.

Rising Energy Costs
In times of rising energy prices, inefficient consumption becomes a direct threat to profit margins. Benchmarking is an effective tool to counteract this, as it reveals where savings can be made. This way, you can reduce costs and contribute to climate protection.

Steps to successful Benchmarking:

  • 1. Orientation Meeting

    In an initial meeting, we will discuss your needs and the possible timeline in more detail. We are happy to answer all your questions.

  • 2. Assessment & Registration

    With your support, all building parameters will be recorded to get started as quickly as possible.

  • 3. Algorithm

    The specially designed algorithm suggests potential comparison hotels. It uses the recorded building parameters to determine which hotels are ideally suited to your CompSet.

  • 4. Select CompSet

    The final choice of the CompSet is entirely up to you. You can follow the algorithm's suggestions or not.

  • 5. Recieving the Benchmarking Reports

    Shortly after submitting your CompSet, your personalized report will be generated. If desired, we are happy to assist you in interpreting your report.

  • 6. Analysis & Future

    We assist you in making the insights from the report actionable. This includes providing personal support or connecting you with our trusted partners.

Start now!